The Luxury Debut of Birthday Sex Chardonnay
Black Ownership is on the Rise in the $500 Billion Wine & Spirits Industry
The global wine and spirits industry is a $500 billion powerhouse, with the U.S. market alone generating over $100 billion annually. Despite Black consumers driving significant sales in this space, Black ownership remains disproportionately low. But a shift is happening.
A growing wave of Black entrepreneurs and celebrities are reshaping the industry not just as consumers but as owners and innovators. Among them is Grammy-nominated R&B artist Jeremih, who is making waves beyond music with the launch of Birthday Sex Chardonnay.
Born Jeremy Phillip Felton, Jeremih became a household name in 2009 with his sultry hit “Birthday Sex.” Over the years, he has continued to craft unforgettable music with tracks like "Down on Me” (feat. 50 Cent), “Don’t Tell ’Em” (feat. YG), and “Oui.”
Now, Jeremih is translating his signature smoothness into Birthday Sex Chardonnay a luxury wine crafted in collaboration with award-winning winemaker Russell Bevan. Unlike many celebrity backed brands, Jeremih has been deeply involved in the process, ensuring the wine embodies sophistication, depth, and indulgence much like his music.
The Power of Black Excellence in Wine & Spirits
By launching Birthday Sex Chardonnay, Jeremih joins an elite lineup of Black entrepreneurs redefining the wine and spirits industry. These visionaries are not just endorsing brands they are owning, investing, and creating.
Black-Owned Wine & Champagne Brands
Jay-Z – Armand de Brignac Champagne (Ace of Spades)
Mary J. Blige – Sun Goddess Wines
Dwyane Wade – Wade Cellars
Deborah Cox – Kazaisu Rosé Wine
John Legend – LVE Wines
James Harden – J-Harden Wine
Beyoncé – SirDavis Whiskey
Black-Owned Tequila & Mezcal Brands
LeBron James – Lobos 1707 Tequila
Michael Jordan – Cincoro Tequila
Kevin Hart – Gran Coramino Tequila
Quavo – Da'Zell Tequila
Megan Thee Stallion – Chicas Divertidas Tequila
Black-Owned Cognac, Bourbon & Whiskey Brands
Usher – Rémy Martin collaboration
Drake – Virginia Black Whiskey
Stephen Curry – Gentleman’s Cut Bourbon
Nas – Hennessy Partnership
Jeezy – Avión Tequila
Beyoncé – SirDavis Whiskey
Black-Owned Vodka, Rum & Other Spirits
Ciara – Ten To One Rum
Meagan Good – St. Royale Vodka
Issa Rae – Viarae Prosecco
Jamie Foxx – Brown Sugar Bourbon
Dr. Dre & Snoop Dogg – Gin & Juice Gin
Wiz Khalifa – McQueen and the Violet Fog Gin
Carmelo Anthony & Asani Swann – Ode to Soul
WHY BLACK OWNERSHIP MATTERS IN LUXURY BEVERAGES!
Jeremih’s venture into the wine business isn’t just about launching another brand it’s about ownership, legacy, and representation. The luxury beverage industry has long profited from Black culture, but true equity means Black creators owning their stake in the game.
More Black entrepreneurs claiming their space in this industry disrupts norms, inspires future business leaders, and ensures long term economic impact.
With Birthday Sex Chardonnay, Jeremih isn’t just creating another high-end beverage, he’s making history.
Images by Live One
Follow his journey on Instagram: @Jeremih
Until next time, stay inspired.
- Creative Camille, Editor-in-Chief, Full Bloom Magazine
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